Ludo Star

Objective
• Increase in-app gifting and revenue
• Boost club engagement and user participation
• Introduce live entertainment experiences within the platform

Strategy & Execution
The campaign featured 7 singing influencers every Friday performing in different Ludo Star clubs, each with an average reach of 500+ users.
To keep the experience fresh, each session had a unique theme tailored to the singer’s style, such as:
• Timeless Melodies
• Mehfil-e-Sama
• Soulful Sessions
The performers were primarily micro-influencers and emerging singers, with occasional established artists. Some influencers also promoted their sessions through Instagram stories and posts, helping bring additional visibility to the events.